A short-cut for publishing content fast

Interviewing, writing, reviewing, and editing – it sure takes time to create and publish a quality piece of content. But what if you need to be fast? You learn from the startups.

One of my favorite podcasts is DarkNet Diaries. Some days ago I was listening to an episode about the infamous WannaCry ransomware.

I’m in no way an expert in matters related to the the dark web, so when blogging came up, I was caught by surprise: Hey, I have something to say on this!

Prolonged review rounds make for snail-paced publishing

Matt Suiche, the founder of Comae, and the host of the podcast, Jack Rhysider, were discussing the first days after WannaCry surfaced. The two spoke about how there’s a race among cyber security companies and specialists to be the first to publish on a new vulnerability or malware.

Suiche spoke about how Comae, a startup, was able to be among the first to publish a blog on the attack, thanks to their streamlined organization. There weren’t week-long review rounds on the text involving everyone from sales to research and the CEO. He noted that larger corporations are often slow to react because of this. He’s right.

Review rounds are good, okay?

They are a key part in making quality content. It’s also important to let people have their say and be heard. But having dozens of people comment on a piece of content means it’s going to take a while. Sometimes that’s fine: You might have a lenghty article in the works that’s in no hurry to get published and will benefit from a variety of reviewers. Other times, however, you want to publish something lickety-split. Like Comae did with WannaCry.

Here’s what to do when you want to publish a piece of content fast:

  1. Give a heads up! Notify key people right away, whether they’re in your organization or an agency you’re working with
  2. Identify one or two top experts on the topic in your organization, and schedule time with them.
  3. Who has the last say? Who in the top management must green light the blog before it can be published? Schedule time for them to do so.
  4. Set deadlines for comments and communicate clearly when the blog will be published.
  5. Blog fast, edit later. Remember, you can always edit text after publishing.

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